Great Expectations...

De Roeck: Again, look at how we behave when we survey the store’s shelves. If there are two products on the shelf and one is different from the other, we invariably will pick the box that appears the nicest, freshest, and most up-to-date. When reprinting a packaging job, color management is one of the greatest challenges. We do not want to have the same products side by side on the shelf with packaging colors that do not match. Even a complete redesign of a package is a problem, because savvy consumers instinctively know to pick the package bearing the new design, rather than the old one.