Great Expectations...

pP: What is the impact of a badly color-managed file on the packaging supply chain?

Pike: One danger is that the bad file may be used to set expectations of the brand or a proxy color decision maker. When these results are not or cannot be achieved, due to errors in the file, the result is disappointment, possible rework, package development delays, and increased costs. Setting realistic expectations up front is crucial to successful results across the supply chain.