Great Expectations...

De Roeck: It depends on how you look at things. From the perspective of the converter, printer, or trade shop, it is all about reproducing a color to match a target from a technical point of view. From the brand owner’s perspective, brand color management is about managing the appearance of the brand. Color is one of the design elements of the message. This is completely different from one-to-one color management on a printing press working with multiple substrates, print techniques, separations, etc. There is a serious difference: with color management, you need a tool to measure and control color; with brand color management, you need a collaborative tool to share color as an asset across all the layers of the packaging supply chain.