Great Expectations...

pP: What are a printer’s production challenges in ensuring accurate color reproduction?

Pike: If the ink is formulated correctly and based on a proofing system that is calibrated to the press, using the right materials, and with all of the end-use properties disclosed, the printing process could be straightforward. If, however, the color expectation is set based on an unrelated print technology, using different materials and end-use requirements, the production work might be problematic. Second, maintaining color on press has much to do with process control, consistent printing and makeready procedures, ongoing press maintenance, and up-front communication of expectations and possible areas for concern. Finally, a key benefit to spot color reproduction is that it deals with single inks. Unlike overprinted colors used in process printing, there may not be a balance required between two or more colors in order to achieve the final color result. For this reason, printers not only have an easier time printing spot color, but brand owners often gain the advantage of shelf appeal because of the consistent results, even from multiple suppliers.