Great Expectations...

Look at a tea bag, for example. The small sachet and the label typically are printed with flexo. An offset press usually prints the folding carton. The corrugated shipping box is probably printed with flexo. Any gift wrapping is probably printed by flexo. When the same brand is brought to market in different regions, these printing processes may differ depending on run length, not to mention that the inks used also will be different. With different substrates, inks, and techniques in the mix, brand color management has become a 24/7 global challenge to match color in different factories or across different processes. You need an expert player in the shop to manage the challenge for the converter and brand owner. For trade shops, that is a way to differentiate one’s services, since converters are building more and more prepress departments. The trade shop’s competency in color is a significant asset.