Great Expectations...

The end use of a package, as well as its transport, storage, and display requirements, may also affect the ink properties and the achievable colors. These should be considered with the ink supplier early in the package development process in order to avoid costly issues later on.

De Roeck: It’s all about the gamut of each device and the reproduction of CMYK in flexo, as opposed to CMYK in gravure and CMYK in offset. If brand colors are reproduced in CMYK rather than as spot colors, management of the process is critical to assure that it matches within tolerances. If a brand color is reprinted using different printing technologies, it is important to reseparate the colors every time using color profiles of the actual inks on the actual substrates for each printing process. With different substrates, you have to match the entire process to take everything into consideration.