A Clear and Pleasant Flexibility: The Supermarket and Flexible Films

The No-label Look

Now head over to the aisle with personal care products. The containers may be rigid plastic but the labels are increasingly clear. The same is true for wine and spirits. Some of this is driven by cost and some by the desire to differentiate a product on the shelf. "The clear, no-label look is growing in popularity," affirms Hensley. "Many high-end products in the food, beverage/spirit and cosmetic markets are being packaged with a sophisticated no-label look. Brand owners want a crystal clear label material so that the product name and logo looks like it was printed directly on the container."