A Clear and Pleasant Flexibility: The Supermarket and Flexible Films

Look and Feel

With eight- and 10-color flexo presses being the norm for most flexographic shops, the ability to make what is basically a plastic surface look like just about anything you want is a key advantage of flexible films. "The versatility of these substrates is a big deal," notes Crimmin. "You can make a polyethylene container look like paper, and that can be part of the brand or product image."