A Clear and Pleasant Flexibility: The Supermarket and Flexible Films
What the supermarket can tell you about flexible films
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Noel Ward
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"Flexible films are growing and continuing to grow," affirms Steve Crimmin, U.S. director of sales and marketing for RKW Dana Films. "And most of that growth is at the expense of rigid packaging like chipboard, rigid plastic, glass, metal. Flexible is hot and it's not going to cool down."
And it's not just in packages that hold an entire product. The use of films extends to wraps on bottles and to labels, especially in the food and personal care sectors.
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Noel Ward
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