A Choice to Make

Metallized films and holography go hand-in-hand in the package-printing industry, which is a perfect fit when a CPC is trying to reach that ultimate goal of catching the consumer's eye. "Metallized label films also continue to be seen on store shelves, providing excellent shelf appeal. Last fall, Mountain Dew introduced a special promotional drink during Halloween, and Coke has also used a metallized label in applications such as C2," said Minnich.