A Choice to Make

"As with many substrate choices, there may be trade-offs between cost and efficiency. When choosing between metallized paper and metallized film, it's important to assess the cost of the material in conjunction with differences in the costs of converting the product, i.e., type of printing, coating, cutting, etc.," said McGivern. Price may be a favorable consideration when choosing metallized paper, but don't be fooled, there are also some disadvantages to paper.