A Choice to Make

Paper: The good and the bad

To be a good choice, there are several criteria a product has to meet—the three "Cs" of the industry. It has to be convenient, cheap, and offer several color options. Metallized paper stacks up well in these categories, according to Don Berger, director, prime papers, Fasson Roll North America. According to Berger, the benefits of metallized paper label materials to the consumer product companies (CPCs) include: