A Call For Action

A bad reputation

Despite this innate quality, gravure has a reputation like Mr. T: even though it has many respectable qualities, it appears big and bad and people don't want to mess with it. "The whole concept to people is that gravure is a big beast—an overbearing beast; that it's archaic," said Mark Sukovich, graphic services manager of NorthStar Print Group, a gravure and flexo printer. "It shouldn't scare people, but I think it really does."