A Call For Action

With gravure, the image is contained in a hardened copper cylinder. A doctor blade wipes away the excess ink, leaving "pockets of ink just where you want it," Sharkey said. "There's no opportunity for the splat effect.

"Flexo can never, ever be as good as rotogravure. Dot gain, image growth—it's always going to be there because of the smashing and mashing," he continued. "It's gotten better, but it won't ever be as good as rotogravure."