A Call For Action

Most importantly, however, the flexo industry gets its message across to consumer goods companies (CGCs) louder and clearer than any other printing method. CGCs hear all about how flexo is an economical printing process with high-quality results that are getting better all the time.

What do print buyers hear about gravure? For the most part, only what the flexo industry tells them—it produces excellent results, but it's costly. The gravure industry has yet to rebut that claim on a public platform or vocalize any message meant for potential consumers. Slowly but surely, however, necessity is waking gravure printers and suppliers and calling for them to put gravure back on the map.