A Call For Action

"Today's gravure message is like a secret handshake at some old club," Glendenning said. "Customers who have been buying it or converters who have been applying it for a long time understand its value and advantages. Unfortunately, it seems we took a 10-20 year siesta while the flexo industry not only grew, but also did a very good job of marketing itself. We have to create and maintain an educational and marketable message around gravure to a new generation of packaging buyers with little or no gravure experience. The PLGA is capable of getting that message and training out."