A Call For Action

• Access and visibility is another factor. "In North America, there are many thousands of flexo print facilities while only a few hundred gravure facilities exist," Sharkey said. "The FTA (Flexographic Technical Association) has been very effective in mobilizing a large enough portion of these printers to help fund direct promotion to print buyers. At the same time, the GAA (Graphic Arts Association) was dominated by publication printers and lost focus on packaging.