8 Weeks Out: 8 Educational Sessions You Should Attend If You're Attending PRINTING United Expo

By Ashley Roberts

The following article was originally published by Printing Impressions. To read more of their content, subscribe to their newsletter, Today on PIWorld.

Last week, we shared information about the nine communities that will be represented at PRINTING United Expo (Sept. 10-12, Las Vegas), and now, at eight weeks out, we wanted to bring you a sampling of just some of the educational sessions at the Expo. So, here are eight sessions — each targeted to all segments — to consider if ...

You're looking to learn more about AI ...

Stop by Room S230 on Tuesday, Sept. 10 at 2 p.m. for the "The AI Workshop for Printers" hosted by Ryan McAbee of Pixel Dot Consulting; and Pat McGrew, CEO of the McGrewGroup. In this interactive workshop, which is suitable for all segments in the printing industry, McAbee and McGrew will share how to use some of the popular AI-enabled tools to enhance business.

You want to fine-tune your sustainability messaging ...

Head over to Room S230 on Wednesday, Sept. 11 at 4 p.m. to hear from Jules VanSant, executive director at Two Sides North America, for the session "Turning the Page on Sustainability: Paper’s Role in Your Environmental Messaging." This session, which is suitable for all segments, will explore the environmental story that paper, print, mail, and paper-based packaging have to tell. VanSant will share consumer perceptions, define Greenwashing, and reveal findings from Two Sides' research.

You want job candidates to 'Swipe Right' on your company ...

Be sure to stop by Room S229 on Tuesday, Sept. 10 at 4 p.m. for the session "First Impressions Matter: How to Get Job Candidates to 'Swipe Right' on Your Company," to hear from Adriane Harrison, vice president of human relations consulting at PRINTING United Alliance. This session, meant for all segments, will dive into why making an immediate positive impact matters when looking for your future workforce. Expect to hear how to highlight key elements of your company, including: work environment; product; pay and benefits; mission; and values.

You need to brush up on employee relations regulatory developments ...

Go to Room S231 on Thursday, Sept. 12 at 1 p.m. for the session "Employee Relations Developments that Every Company Should Know & Understand in 2024." Christopher M. Santomassimo, attorney-at-law at OGC Solutions, will lead this session and update attendees on evolving regulations to help mitigate risk in your company. All segments are encouraged to attend and to bring their employment and labor and employment questions.

You're looking for the secret to growth ...

Don't miss "5 Secrets of the Fastest Growing Companies In North America" in Room S231 on Tuesday, Sept. 10 at 1 p.m. Greg Muzzillo, founder of Proforma, will unveil the the top five strategies for dramatically increasing your sales and profits, no matter your segment. Muzzillo promises to share: Practical methods to consistently achieve over $1 million in sales growth annually; insightful steps he took to develop his $650 million enterprise; the Success System that earned him the prestigious Ben Franklin Award; strategies to identify and tackle the most common obstacles to success; and the No. 1 factor for success— and it's not just about working harder.

You want a deeper understanding of the size and scope of the printing industry ...

Check out "Exploring the Size of the Printing Industry and Sales Trends in the United States" on Tuesday, Sept. 10 at 11 a.m. in Room S230. PRINTING United Alliance economist Onamica Dhar and Cory Francer, analyst at NAPCO Research, will explore key printing industry demographic and performance indicators such as number of establishments, annual payroll, and number of employees by region, state, and metropolitan area; trends in sales per employee, a key measure of productivity; and sales trends at both the national and regional levels. The session is intended for all segments and will help guide strategic business decisions.

You're curious about the state of M&A in the printing industry ...

Join Mark Hahn, senior managing director at Graphic Arts Advisors, on Tuesday, Sept. 10 at 11 a.m. in Room S231 for "Buyer's View that Drives Company Value in M&A." Hahn will discuss the current state of the M&A market, complemented by a panel consisting of a top graphics communications executive, an M&A advisor with printing industry expertise, and a private equity investor with printing industry experience. Attendees in every segment can expect to find value in this session.

You're worried OSHA will come a-knocking ...

Find a seat in Gary Jones' session "Don’t Become an OSHA Violation Statistic – How to Comply With OSHA’s Top 3." The vice president of environmental, health, and safety affairs at PRINTING United Alliance, will share with attendees what standards are required for compliance when it comes to the most common violations in the printing industry: Lockout/Tagout, Machine Guarding, and Hazard Communication. Attendees from all segments should head to Room S229 on Tuesday, Sept. 10 at 11 a.m. to check out this session.

For the purposes of this article, we've called out just eight of the dozens of sessions planned for PRINTING United Expo. If you want to explore them further — in particular, segment-specific sessions — head to the Paid Education page and click on View Sessions.

We're only eight weeks away from the Expo, but there is still time to register. Click this link to sign up now.