Digital Domain — October 2010

"Many small-to-medium-sized companies have the need for high-quality labels. However the cost associated with purchasing small quantities of high quality labels is one of the biggest issues these companies have to resolve—while still offering products that are appealing to the consumer at the point of sale. Until the iTech AXXIS Digital Label System, they had only a few options," explains Mark Vanover, VP sales and marketing at ADSI. "They were required to purchase labels in large quantities creating inventory that may never be used, or they paid a high premium for short-run labels—both options decreasing their profitability. Their last option was to use inferior pre-cut label solutions. Based on feedback from our customers, the iTech AXXIS Digital Label System represents a paradigm-shift in label manufacturing by offering a complete table-top label production system, printing high-quality labels at a low cost/label to produce."