Not Going Quietly

Uncommon success story

Growth, new installations, operational expansion—how has 3C managed to create such an overwhelmingly positive performance trajectory during a more somber time of struggle for many other companies? To Elphick, the foundation that makes ongoing investments and growth possible is 3C's tenacious focus on lean initiatives. Specifically, he touts 3C's plan to continue a two-path system of manufacturing in order to maintain the company's double-digit growth rate. "One path is to continue to make investments that lead us to be the most technically advanced—but that is not enough to succeed," he notes. "The second path is to continue to improve our processes in terms of being the leanest manufacturer in the packaging arena."