Not Going Quietly

In late 2010, Elphick decided the time was right to expand operations back in the Northeast. He opened a Philadelphia-based Concept Design Center—essentially a duplication of the front-end design and prototype capabilities in-house at the Clayton facility that is intended to more efficiently serve 3C's concentration of Northeast-area clients. "Now it is possible to give our clients in the [Northeast region] one- to two-day turnaround," Elphick explains, adding, "The Center also works hand-in-hand with our Creative Services department in Clayton by mutually helping each other with any peak workload that might occur."