Not Going Quietly

While wider-format printing is an emerging need for 3C's printed insert work, Elphick doesn't expect to take the company's folding carton printing to wider horizons. "The pharmaceutical markets we serve are best served on high-speed 40˝ format presses, mainly because the blanks are usually smaller and the quantities are relatively small," he maintains. Future investments in the folding carton arena, he notes, will likely be centered on technologies that can reduce set-up time and increase speed. In other words, a larger exclamation point on the company logo might soon be needed to more accurately convey 3C's evolving capabilities. pP