Not Going Quietly

For 3C, the lean approach to solving customer challenges means removing costs, rather than reducing costs. "We don't reduce cost by sacrificing margins," Elphick clarifies. As one example, he points to the company's recent successful development of bulk packs that have cut down on customers' corrugated case cost. Innovations like these, he says, begin when a 3C team visits the client's production line and evaluates cost removal opportunities. Following these visits, the team coordinates a series of meetings with clients and key stakeholders to gather feedback and develop an implementation plan.