2007 Dscoop Conference Breaks Attendance Records

Conference attendees benefited from a direct relationship with HP, which announced the HP Indigo Capture program, designed to help their customers penetrate new market segments and demonstrate the business value of their digital capabilities. Francis McMahon, director of marketing for Hewlett Packard, presented details on the program during a general session, and all attending companies received a copy of the HP Capture Business Success kit containing marketing and sales tools to make Indigo owners even more successful.