1998 C. Taylor Kew Leadership Award

The Power of Packaging

When Frain became NPA's chairman of the board, he brought with him his personal "packaging philosophy," which many say the association adopted to bring success to an entire industry group.

"Ted has always been a big promoter of 'the power of packaging' and the effect it can have on a sales force," said Reiber. "He translated that when he was chairman of the association to the power of the packaging association. He was a great believer that everything deserved the best package it could get," which in Frain's eyes was a rigid or folding carton converted by an NPA member company.