Interactive Printed Electronic Labels Light Up Beverage Bottles

CAMBRIDGE & WIGTON, UK—Nov. 2, 2011—Innovia Films, a leading global manufacturer of speciality films, and PragmatIC Printing, the pioneer in imprinted logic circuits, have announced the successful integration of printed electronic functionality onto Innovia Films’ Biaxially Oriented Polypropylene (BOPP) label substrates. The first prototypes are interactive bottle labels that activate a sequence of flashing lights when the bottle is held. This is only one example, from numerous possibilities, of how active packaging can be used to attract, inform or interact with the consumer. Innovia Films exhibited the prototype electronic labels on its stand at the Packaging Innovations show held