Digital tech future proofs packaging - Gareth Ward

Modern marketing means brand extensions, on pack promotions, packaging to tie in with events – all designed to increase sales and enhance relationships with consumers. drupa veteran Gareth Ward says this provides opportunities to printers that can meet these demands. When Heidelberg predicts that digitally printed packaging is set to grow at double digit rates for the immediate future, printers need to sit up. And Heidelberg is not alone. The prospects for printing packaging of all types on digital presses are exciting every press manufacturer. If digital printing on paper is understood and developing at a steady pace, digital