Packaging That Delivers—Literally
It has become increasingly difficult to differentiate your product from competitors. One method to encourage consumers to select your brand over others is to use a package that helps deliver the product. Although gimmicks abound (vortex bottles and punch top cans help taste flow right out), there are viable solutions that provide inspiration.
Scott Hosa started his career in the graphic arts at 14 years old as a printer’s helper at a local newspaper, and has been in printing and packaging ever since. He studied graphic design at Youngstown State University, industrial design at The Ohio State University and has worked on all aspects of global branding for clients including Bayer, GSK, Hershey Company, Kraft Foods Inc., PepsiCo., Pfizer, Procter & Gamble, SC Johnson and Unilever. Hosa is currently helping clients build agile brands that thrive in today’s dynamic, disruptive marketplace as associate director of technical graphics at Landor, a global leader in brand consulting and design.
