Poly-Version Takes Brand Assurance to a New Level

Brand image is pivotal to how health and beauty companies differentiate their products. Their brands hold tremendous value. Brand Finance, a respected valuation firm, estimates the L’Oreal brand is worth $7.7 billion, comprising 34.6 percent of the company’s market cap. Revlon’s brand is worth $922 million, generating about half of Revlon’s total company value.